TO CUT A LONG STORY SHORT…

Copy brings a brand to life, creates a human connection and taps into emotion.

With over 19 years' experience as a creative copywriter, I have a deep understanding of brands and how copy can make or break a company's reputation and credibility.

I've always been fascinated by advertising and its ability to create awareness, interest and to ultimately sell things. I enjoy unpicking briefs and understanding the real message that brands want to deliver.

I specialise in writing copy for large campaigns where my focus is on telling a story through multiple channels and touch points, but I’m experienced in much more - writing features, straplines, tone of voice guidelines, video scripts, CRM emails, B2B copy, banners, brochures, digital, print and window displays.



Testimonials

We’ll all really miss Vicki’s original copy that leaps off the page, professional approach to every brief and how quickly she turns things around. Thank you so much – we couldn’t have done any of it without you.
— Lucy Darbyshire, Head of Copy at AO
I had the pleasure of working with Vicki on the rebranding of my photography website, and I couldn’t be happier with the results.

Vicki took time with me to get a deep understanding of my vision and goals. She asked insightful questions to uncover exactly what I was trying to say and worked her magic to bring that to life. This attention to detail is evident in the final copy, which perfectly captures the essence of my work and speaks to my ideal client.

Vicki was supportive and provided feedback throughout the process. Her knowledge of SEO ensured that my website not only looks stunning but also performs well with copy that speaks to humans not just Google bots.

If you’re looking for a copywriter who goes above and beyond to deliver exceptional results, look no further! I am immensely grateful for Vicki’s contribution to my rebranding journey.

— Hannah Phipps, Hannah Phipps Photography

Vicki is a copywriter bursting with creativity and exacting attention to detail. A born storyteller, her copy effortlessly evokes emotion and connects with readers. Vicki flexes copy to fulfil the most complex briefs and takes tight deadlines in her stride. Calm, inquisitive and always striving for the best outcome, she’s a pleasure to work with.
— Emily Livingston, Freelance Copywriter

Vicki is a senior member of the team who is the go to person for John Lewis brand and tone, authoritatively pushing back to stakeholders when style is incorrect. She works with customer insights to create and brief content that is user-focused and data driven. She is meticulous at planning and is highly organised. It was a pleasure to work alongside her. 
— Matthew McCarthy, Senior Experience Designer

There are endless reasons why Vicki should win the November roof raiser - Vicki is SUCH a hardworker... even this feels like an understatement... and she has put her all into the many, many... MANY... rounds of feedback on the Christmas launch. There would be no Christmas at JL if it wasn’t for Vicki working incredibly hard to perfect the tiniest detail.
— Nomination for roof raiser at John Lewis




                                                                                                                       

 

 




 

 

CV

CAREER

July 2022 — present
Freelance copywriter, AO

October 2015 - July 2022
Copy Editor, John Lewis HQ

June 2015 - September 2015
Interim Website Editor, John Lewis HQ

November 2014 - June 2015
Assistant Website Editor, John Lewis HQ

July 2011 - November 2014
Web Editorial Co-ordinator, John Lewis HQ

November 2006 - July 2011
Website Copy Producer, John Lewis HQ

EDUCATION

Anglia Ruskin University
BA (Hons) Marketing Management
2000 - 2003

Braintree College
Advanced GNVQ Business Studies
Distinction