TO CUT A LONG STORY SHORT…
Copy brings a brand to life, creates a human connection and taps into emotion.
With over 19 years' experience as a creative copywriter, I have a deep understanding of brands and how copy can make or break a company's reputation and credibility.
I've always been fascinated by advertising and its ability to create awareness, interest and to ultimately sell things. I enjoy unpicking briefs and understanding the real message that brands want to deliver.
I specialise in writing copy for large campaigns where my focus is on telling a story through multiple channels and touch points, but I’m experienced in much more - writing features, straplines, tone of voice guidelines, video scripts, CRM emails, B2B copy, banners, brochures, digital, print and window displays.
Testimonials
CV
CAREER
July 2022 — present
Freelance copywriter, AO
October 2015 - July 2022
Copy Editor, John Lewis HQ
June 2015 - September 2015
Interim Website Editor, John Lewis HQ
November 2014 - June 2015
Assistant Website Editor, John Lewis HQ
July 2011 - November 2014
Web Editorial Co-ordinator, John Lewis HQ
November 2006 - July 2011
Website Copy Producer, John Lewis HQ
EDUCATION
Anglia Ruskin University
BA (Hons) Marketing Management
2000 - 2003
Braintree College
Advanced GNVQ Business Studies
Distinction